Breezy Hill FarmBreezy Hill FarmArroyo Grande, California
Prepared by Farmhand for Geoff and the Breezy Hill crew

Keep the farm stand fridge.Grow past it.

About 110 herdshare members picking up glass-bottled A2/A2 milk from your Jerseys, most of them at the farm stand. You told Ari the next step is more pasture, then more drop sites. Here’s how Farmhand would carry Breezy Hill from the farm stand to its first drop sites, without changing the part your members love.

The pasture at Breezy Hill Farm

The farm stand stays the farm stand

Members walk in, see what’s on the shelf, take what they want and check themselves out on the iPad. Farmhand is designing a self-checkout for exactly that: a tablet at a farm stand or cooler, where members find themselves, pick what they took and pay. Your setup is one of the stands it’s being designed around.

  • Find yourselfBy name or number, or check out as a guest.
  • What you tookThe farm’s catalog and prices, with a total before paying.
  • PayCard, or cash in the box, recorded as paid.
  • Your recordsEvery sale lands on the member’s account and in your reports.
Breezy Hill farm standSelf-checkout
Dana ReyesCheck out as a guestNew here?
Milk, half gallon2 Ă— $20$40
Cream, pint1 Ă— $9$9
Yogurt, quart1 Ă— $12$12
Card on fileVisa ending 4417Cash in the boxLeave it at the standNew cardTap to add
$61Charged to Dana’s cardDone
Add items dialog with the Quick add list of top sellers
Live today: ring up a member’s usual in one click with Quick add. Built with Eva at Old Souls Farm, a walk-up farm in Baker City, Oregon.

The tablet above is a design mockup: self-checkout isn’t live yet. The $20 half gallon is from your shop; the other items and prices are examples.

Every share signed before the first bottle

Today a new member fills out a JotForm, pays on a separate page and gets set up in Shopify. On Farmhand it’s one sign-up: the shares, the buy-in, the bottle deposit and your agreement, signed online, with the bill of sale in their inbox. These are real Farmhand screens from dairies already on it.

  • Buy-in and bottlesBoth scale with share count, so two shares pay twice the rate.
  • Bill of saleEmailed and saved to their account, listing the shares they bought and the agreement version they accepted.
  • Your termsEdit them yourself, and see which version each member agreed to and when.
  • Adding sharesNew shares at renewal are billed and get their own bill of sale.
  • Bottles at the standThe bottle fee applies to shop orders and add-ons too.
Herdshare checkout invoice with Herd share purchase and Jar set as their own lines for four shares
Herdshare checkout: herd share purchase and jar set, per share. Raw Milk Oregon.
Bill of sale email listing herd share purchase and jar set fees, with the agreement version accepted
The bill of sale every new member gets
Policies settings page with subscription terms and retail terms
Edit your agreement yourself. Jorasz Family Ranch.
A member's subscription with a Terms row showing the version accepted and the date
Which version each member signed, and when
Edit plan dialog with herd share and jar fees added to the renewal invoice
Shares added at renewal, billed and recorded
Shop cart showing the jar set fee on a product
Bottle fee on shop orders too. Green Valley Dairy.
Bill of sale for an imported herdshare member with the share purchase and jar set waived
Moved over with no second buy-in

Drop sites, filled before the milk is ready

Ari’s suggestion in September still holds: list the towns you want to reach as waitlist-only sites now, so when the new pasture comes on and the herd grows, each site opens with members already waiting.

  • WaitlistsEach drop site gets its own window, cap and waitlist.
  • Opening daySend invites to a site’s waitlist yourself, one at a time or all at once.
  • HostsA flyer for the porch or shop that hosts the cooler, like the one we made for Armagh.
  • The farm standStays the main pickup, with its own count.
Waitlist tab of the Plans report with Send invite actions
The waitlist for each site, with invites sent from the Plans report. Wissel Farms.
Armagh Creamery drop-site host flyer
The drop-site host flyer we made for Armagh Creamery
Raw milk gallon at Heavy Hollow FarmLucy Meade, Heavy Hollow Farm: cream, yogurt and cottage cheese shares on the same herdshare. Revenue up 50%, overhead flat. Read her story

Bottles, dry weeks and a full fridge

The texts that keep a small herd running: what’s in the fridge today, which cows are drying off, and which bottles still need to come home.

  • FridgeOne text when cream, yogurt or colostrum is in.
  • Dry weeksShares go on hold for the dry stretch, so nobody has to cancel and re-join.
  • BottlesRemind members with bottles out, and charge the deposit on what isn’t back.
  • Everything elseOur team answers your members seven days a week.
Breezy Hill Farm
Tuesday, March 9

Fresh cream and yogurt are in the farm stand fridge today.

On my way after work!

Monday, April 12

Two of the girls are drying off, so half gallons are short this week. Quarts are in the fridge. And you have 3 bottles out, please bring them back on your next visit.

Example messages.

A website that takes sign-ups again

Right now breezyhill.farm shows “Site under construction,” so a new neighbor can’t learn about the herdshare or join online. Business Pro includes building your site, with herdshare sign-up and drop-site waitlists built in.

Scroll inside the frame. Products and prices are from your shop.

breezyhill.farm
Breezy Hill Farm

Raw milk from Jerseys that keep their calves

Glass-bottled, 100% grassfed A2/A2 raw dairy from our regenerative farm in Arroyo Grande, for herdshare members.

A2/A2 Jersey herdCalves stay with momsOn pasture 24/7
Join the herdshareJoin a drop-site waitlist

How the herdshare works

Own part of the herd, sign once, pick up at the farm stand.

Buy a share

Own part of the herd1

Sign once

Agreement and bill of sale online2

Pick up

At the farm stand or a drop site3

Bring bottles back

$3 deposit, returned to your balance4

In the farm stand fridge

Milk, half gallon$20
Milk, quart$11
Freeze-dried milk$34
ColostrumWhen the calves leave some

Questions

Why a herdshare?
What does A2/A2 mean?
How do bottle deposits work?
What happens when cows dry off?

Herdshare members only

Join the herdshare

What Farmhand does today, and what it doesn’t

In August you were clear about what already works at Breezy Hill and what you wanted help with. Here’s where each piece stands.

Your August listAs of November 11
Herdshare agreements, bill of sale and buy-inSigned at sign-up, with buy-in and bottles per shareLive
Drop sites with their own waitlistsWindow, cap and waitlist per siteLive
Bottle deposits on the member’s balanceCredited on card, cash or checkLive
Self-checkout on the farm stand iPadBeing designed, with stands like yours in mindIn design
Ingredient inventory and batch costsKeep your spreadsheet for this oneNot on Farmhand

Moved over, with the farm stand left alone

Your members and their shares come with you, and nobody pays the buy-in twice. The iPad keeps running on Shopify POS until Farmhand’s self-checkout is ready, so the stand never stops.

Members get one email and text from you with how to log in.

Herdshare sign-up
JotFormFarmhand
Shares and payments
Shopify checkoutFarmhand
Website
Under constructionFarmhand site
Bottle deposits
Shopify productMember balance
Drop-site waitlists
Farmhand
Farm stand checkout
Stays on Shopify POS for now

What it costs

Business Pro is the plan built for a herdshare your size: your website, herdshare sign-up, unlimited email and text and $1,000 of marketing credit. Join this fall and the credit renews in January, so your first year comes with $2,000.

Farmhand Business Pro
$200 a month
Marketing creditYour new website, a drop-site host flyer and member emails
$1,000 when you join, $1,000 each January
Farmhand service feeCovers support and unlimited email and text
3% of online sales
Card processingBoth fees can be passed to members at checkout
4% card, 1% ACH
Switching
No contract or setup fee

A back officefor the herd.

You run the cows, the pasture and the milk room. Farmhand takes the paperwork, the bottles, the waitlists and the member inbox.

  1. Herdshare paperwork

    Agreement, bill of sale and buy-in, signed online at sign-up.

  2. Bottles and deposits

    Deposits on each member’s balance, with reminders for bottles still out.

  3. Drop sites

    Waitlist-only towns now, opened with one message when the milk is ready.

  4. Dry weeks

    Shares on hold while cows dry off, so nobody cancels.

  5. Your website

    Built for you, with herdshare sign-up in place of the construction page.

  6. Members answered

    Our team answers your members seven days a week.

Same Jerseys.More pasture, more members.

Ari would love to stop by the farm stand next time he’s in Arroyo Grande and walk you through it: what moves first, what stays on the iPad for now and how your first drop sites would fill.

Talk it through with AriText Ari
Made for Breezy Hill Farm by Farmhand