Farmer's Choice, already in every cart.
In April you asked Ari for a standing default box that fills the cart the same way every week. Farmhand calls it Farmer's Choice too. Friday's picks load into every member's cart; the 95% who log in swap from there, and everyone else gets the box as you picked it.
- Both boxesSet Farmer's Choice and Farmer's Choice Plus once on Friday. Every cart starts full.
- SwapsMembers trade from the 80+ items and watch their total against the $40 minimum as they go.
- Friday to SundayThe store opens Friday at noon with Harvest News, and carts lock Sunday at 11:59 pm.
- ChargedCards charge the day before delivery, as they do now.
Farms and items from goodfoodfarmers.com. Prices are an example.
The cards and the sign-ups.
You told Ari that if Farmhand could solve the payment problem and the sign-up issue, that would be a win. Here's how both would work.
- Day by addressThe address sets the zone and the day, so a new member knows Tuesday or Wednesday before they pay.
- Boxes up frontBoth Farmer's Choice boxes with photos, the $40 minimum and the $10 delivery fee, shown before checkout.
- Their own cardMembers update their card from their own account, on their phone.
- Card questionsOur team answers members seven days a week, by email and text, in your name.
Twenty-two towns, sorted by Monday's harvest.
Carts lock Sunday night. Monday morning you'd have the harvest by farm and the orders by zone and day, for Westchester, the Route 22 corridor, Pawling and pickup at the farm in Old Chatham.
- ZonesEach town sits in a delivery zone with its day, its window and the $10 fee on every order.
- HoldsMembers place their own holds, for one week or several, without an email to you.
- Running lateOne message reaches every member still waiting on a route.
- Stop orderYou like the same stop order week to week, and the van may soon run the first 2.5 hours before smaller vehicles take over. That's the first thing Ari wants to walk through with you.
- Gentle Time · tomatoes86 lb
- Rock City · oysters41 pints
- Markristo · lettuce64 heads
- Ardith Mae · chèvre38
- Hawthorne Valley · loaves52
- Yundwell · eggs47 dozen
Towns from your delivery area page. Zones and counts are an example.
Howling Fresh Farm runs six delivery zones and a 46-stop Thursday route, year-round.Ryan's story →
From 170 orders a week to 250.
That was the goal on the form you filled out for Ari in April. It's about four more orders a week in each of your 22 Westchester towns. Three farms that grew on Farmhand:
A cooperative CSA run alongside a farmstand and a garden center. The closest story on Farmhand to a multi-farm hub.
Read Aliza's story →
The kind of jump you're after: twelve months, close to twice the members.
Read Michael's story →
For a box that runs all year, the members who stay do most of the growing.
Read Melanie's story →Your site and your shop
Built from your photos, farms and words. The site keeps "Good Food Grown with Purpose" up front, and Join Now lands on a Farmhand shop with both Farmer's Choice boxes and this week's items.
Your website
Good Food Grown with Purpose.
Year-round, fully customizable local food from 25+ Hudson Valley farms, delivered to your door in Westchester and along Route 22.
This week from our farms
See all 80+ items →Where your dollar goes
74¢Of every dollar goes straight to the farmer. At the grocery store, it's 15¢.
Meet your farmers"I love love love getting my weekly delivery of fresh produce and meats."
Megan, IrvingtonAll year. Start or stop anytime.
Delivered Tuesdays and Wednesdays to 22 Westchester towns, Pawling and Chatham, with pickup at the farm in Old Chatham.
Check your townYour shop on Farmhand
Farmer's Choice
This week
Photos, farms and boxes from goodfoodfarmers.com. Item prices are an example.
Experts in your corner
Business Pro credit covers 30-minute calls with people who've done this before. Three who fit a hub carrying 25 farms:
Has helped 200+ food and farm businesses cost out what they sell. For pricing 80+ items from 25 farms so the 74¢ and the $40 minimum both hold.
Meet Noah →.jpeg)
Co-owned Potomac Vegetable Farms for 25 years and coaches growers on QuickBooks. For reading what the hub's 26¢ of each dollar really covers.
Meet Ellen →
Has applied to 100+ grant programs. You wrote up the farmer-owned model for SARE in 2015; he'd help find what funds the next stage of the hub.
Meet Stephen →On your timeline
We move your members, addresses, holds, both Farmer's Choice boxes and the 80+ items, check everything with you, and switch on a Friday you pick, when the store opens.
"This is the first time I've been able to take a vacation in 13 years."Carolyn Givens, Something Good Organics, who moved 500+ members from Farmigo and has grown 30% since
- Cart and member accounts
FarmigoFarmhand- Harvest News
MailchimpFarmhand email and text- Delivery texts
OptimoRouteUnlimited email and text- CardsUpdated by members from their own account
- Farmhand
- Your books
- QuickBooks, as now
- Switch date
- A Friday you pick
Your first year
What we'd set up, in the order you'd need it.
- This monthSet up with you
Both Farmer's Choice boxes, 80+ items, 25 farms and your delivery zones, checked line by line.
- DecemberGift cards for the holidays
A Good Food Farmers gift card, sent by email on the day the buyer picks.
- Switch FridayHarvest News points to the new cart
Farmer's Choice already in every cart when the store opens at noon.
- WinterMembers bring neighbors
Give $10, get $10 referral links, shared town by town.
- SpringNew faces in your towns
Ads aimed at the 22 towns you already drive, paid from your marketing credit.
- Summer250 orders a week
The goal you set in April, with sign-ups and cards that hold up as it grows.
What it costs
In April you asked whether the percentage was being tucked away. It's the first line here.
Business Pro covers the cart, both Farmer's Choice boxes, your website and shop, unlimited email and text, member support seven days a week, and $1,000 of marketing credit that renews every January. Join before December 31 and you start 2027 with $2,000 of credit.
- Farmhand service feeCovers support and unlimited email and text
- 3% of online sales
- Card processingCan be passed to members at checkout
- 4% card, 1% ACH
- Farmhand Business Pro
- $200 a month
- Farmhand BusinessYour website and shop too, same fees and support, without the marketing credit
- $80 a month
- Marketing creditBusiness Pro: expert calls, ads, print and landing pages
- $1,000 when you join, $1,000 each January
- Switching
- No contract or setup fee