Farmer story · Wilton, NY

Aliza runs a cooperative CSA, a garden center, and a farmstand.

What she needed was a Farmhand.

She got one. The Day Dream Farmer added 100+ members in 90 days — and the whole operation moved into one place.

When she needs something, she texts it.

15 minutes with Ari, our founder and a farmer.

Aliza Pickering of The Day Dream Farmer, Wilton, New York
Aliza PickeringThe Day Dream Farmer · Wilton, NYWatch Aliza · 60 sec
100+new members in 90 days
2×CSA growth in under one season
0spreadsheets
1place for the whole operation
In her wordsYou can't just open a pickup site and think the memberships will fill themselves.

Aliza Pickering · The Day Dream Farmer · Wilton, NY

Read her post
How it actually works

"Hey farmhand,
can you…"

Aliza texts what she needs. A real person on the Farmhand team does it and texts her back — usually before she's out of the truck.

That's the whole process. Most farmers have to see it to believe it.

See what she runs ↓
FHFarmhandText message
TUESDAY 6:41 AM
Hey farmhand — can you add the sungold cherry tomatoes to the shop? $6/pint, I've got about 40.
Done — live in your shop now with the photo from last week's harvest. Want me to feature it in Thursday's newsletter too?
Yes please 🙏
THURSDAY 2:18 PM
Truck trouble. Can you message everyone on today's route that I'm running about an hour late?
Sent to 63 members by text and email. Three replied — all said no problem. I'll forward anything that needs you.
FRIDAY 8:02 PM
Let's do 25% off all annual potted plants through Tuesday. CSA members only.
Built it. Text goes out to your CSA members Saturday 7 AM: "CSA member exclusive: 25% off all annual potted plants through Tuesday 7/28."
Perfect. Yes.
MONDAY 5:55 AM
Who's got a failed payment this week?
Four — and three already retried successfully overnight. I messaged the fourth. You don't need to do anything.
This is why I'm never going back to spreadsheets.
01 · Marketing

She's never starting from a blank page.

Whatever the week calls for — a flash sale, a new pickup site, changed farmstand hours, a QR flyer for the counter — the piece already exists, templated on her brand. She says which one and when.

  • Templates built from the top farmsNewsletters, flyers and signage modeled on what already works at the fastest-growing CSAs — on her brand, ready to send or print.
  • Branded website + mobile shopHer site, her signup, her storefront — one brand, built to convert on a phone.
  • Email + SMS campaignsFlash sales, member-only offers and reminders, segmented and scheduled for her.
  • Newsletter builder with recipesPulls ingredients from her weekly harvest list, so every member can actually cook what's in the box.
thedaydreamfarmer.com/csaThe Day Dream Farmer's CSA page — Eat Well, Support Local
THThe Day Dream FarmerTEXT MESSAGE · SAT 7:00 AM
CSA member exclusive: 25% off all annual potted plants through Tuesday 7/28. Shop here — gofarmhand.com/shop/the-day-dream-farmer
Sent to CSA members only
SHE TEXTSI've got too many annuals left — text my CSA members 25% off through Tuesday.
02 · Subscriptions

Shares people can actually say yes to.

Weekly or biweekly. Skips and holds members handle themselves. Multiple pickup sites, a farm box, a local egg share. Flexibility is what added 100 members in 90 days.

  • Any CSA model, switchableCustomizable, farmer's choice, market-style or hybrid — and she can change it season to season.
  • Frequency that fits real lifeWeekly or biweekly, with skips and holds members manage themselves. Fewer cancellations, less waste.
  • Three-step mobile signupMultiple pickup sites, capacity caps and waitlists — on a signup built to convert on a phone.
  • Renewals that run themselvesAutomated renewal invoices and billing notices, so one season rolls into the next without chasing anyone.
gofarmhand.com/csa/the-day-dream-farmer/plansPersonalize your farm membership: box size, frequency and prepay options
Select your pickup location: four Saratoga-area pickup sites with a waitlist
Member holds screen: going out of town?
SHE TEXTSSkidmore's full — start a waitlist there and open 20 more spots at Malta YMCA.
03 · Retail Shop

A storefront that's open between boxes.

She runs a cooperative — her neighbors' harvest sells alongside her own. Eggs from Latremore Pine Ridge, produce from local farms, plants from her greenhouse. Members top up the box they're already getting, and everyone else can just buy.

  • Add-ons on every deliveryMembers top up the box they're already getting — one checkout, one stop, more per order.
  • Open to people who aren't members yetNeighbors who won't commit to a share can still buy — the shop becomes the front door to the CSA.
  • Her neighbors' harvest, her storefrontShe lists other local farms' products beside her own — one shop, one checkout, one delivery for the member.
  • The shop turns with the seasonBedding plants and starts in spring, produce all summer — she swaps what's for sale as the season changes.
gofarmhand.com/shop/the-day-dream-farmerThe Day Dream Farmer's shop with a dozen eggs at $7.50
Dozen Eggs product page, eggs fresh from Latremore Pine Ridge Farm
SHE TEXTSPut Latremore Pine Ridge's eggs in the shop — $7.50 a dozen, and let members add them to their box.
04 · Member Support

Her members text a real human. It just isn't her.

Seven days a week by chat, email and SMS — a team that knows her farm and her members by name. The messages that used to eat her weeknights get handled before she sees them.

  • Real people, seven days a weekChat, email and SMS every day — and every conversation stays visible to her, including the ones we answer.
  • Member questions answered for herPickup times, a missed box, an address change — sorted in her farm's voice, before it reaches her phone.
  • Delivery problems arrive with the order attachedA missing item, a damaged product, a member who can't find their box — routed straight to her, already tied to the order. No triage.
  • Credits in one clickCredit the whole item or a partial amount — the member gets a confirmation in the same thread and the credit lands on their account.
  • Failed payments chase themselvesDeclined cards retry automatically and the member gets a branded notice with a link to fix it — she never has to ask anyone for money.
Farmhand Conversations: a member reports a moldy tomato with a photo, and the farm credits her
Automated payment-failed notice on The Day Dream Farmer's branding
SHE TEXTSA member got a moldy tomato in her box — credit her and check whether anyone else got that pack.
05 · Fulfillment

A week to source it. A day to get it right.

Orders close a week out, which gives her time to buy from neighboring farms before a single box is packed. From there: labels in route order, stops ordered for the shortest run, and a photo at every drop.

  • A 7-day order cutoff, because she sourcesOrders lock a week ahead, giving her the window to buy from neighboring farms and fill the box she promised.
  • Labels, pack lists and sign-out sheetsStation-separated and in route order on a thermal or office printer — plus a sign-out sheet for every pickup site.
  • Optimized multi-driver routingStops ordered for the shortest run, re-optimized when she adds one the morning of.
  • Proof of delivery, and members kept postedA GPS-tagged photo at every drop, plus automatic texts when the box is packed and when it lands — including the day the truck is behind.
Farmhand harvest report with downloads for order summary, packing labels, packing slips and sign-out sheets
Her delivery route flagged running late, with a re-optimize button
Driver stop view for AIM Services Inc.
SHE TEXTSRunning behind on the Co-op Shed run — re-optimize it and tell all 63 members I'm an hour late.
Your turn

What would you text your farmhand?

Bring the thing you've been putting off — the flyer, the flash sale, the pickup site that won't fill, the spreadsheet you hate. Fifteen minutes with Ari, our founder and a farmer. He'll tell you straight whether we're the partner you need.

No sales team. No contracts, no setup fees.