Your true cost
What a gallon really costs you
Feed, vet care, processing, bottles and packaging, plus your own hours. For a dairy, the whole herd counts: dry cows, heifers and calves all eat, and only the milking cows make milk.
Included in your $1,000 marketing credit
Find out what your products really cost, and what they should sell for.
Noah Munro is founder and CEO of BaseWorks Consulting, which works only with food and farm founders. He’s helped more than 200 food and farm businesses grow, several dozen of them dairies, after a decade building his own confectionery into a nationally recognized brand. Business Pro members can book him one-on-one to cost out what they sell and set prices that cover it.
- Costs — what a gallon or a pound really costs you
- Your time — your own hours, counted in the price
- Market — what your closest competitors charge
- Sizes — gallons, half gallons and value-added
Noah Munro
Founder & CEO, BaseWorks Consulting
Request your session
Loading the request form…If it doesn’t appear, email michelle@gofarmhand.com and we’ll book it for you.
A 30-minute video call, one-on-one. $75 of your $1,000 annual Business Pro marketing credit — no separate charge, no card.
In his words
A good price stands on three legs.
From Noah’s conversation with Farmhand founder Ari Memar. Bring your own numbers to the call and he’ll work through all three with you.
Request your session-
1
Cost sets the floor.
Feed, vet care, processing, bottles, and your own hours. Leave your labor out and “your costs are going to be artificially low.”
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2
The market sets the range.
Look at the three to five farms selling the closest thing to what you sell, the way you sell it. That’s who your customers compare you to.
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Price is marketing.
“I’ve seen gallons sold for $17 sometimes with the right story and branding.”
What to bring him
Bring the price you’re not sure about.
Overhead
Spreading overhead as you grow
The same overhead lands very differently on five cows than on ten. When to recalculate, so a new barn, hire or truck doesn’t quietly eat your margin.
Your market
Where you sit against your competitors
The farms closest to you in product, delivery and story. What they charge, what your customers expect to pay, and whether you’re under market without knowing it.
Sizes and products
Every size, and every value-added product
A half gallon still needs a bottle, so it shouldn’t sell for half a gallon. How to price each size, and each yogurt, cheese or cut, so every one carries its share.
Who you'll be talking to
Noah Munro
Noah has done both jobs, making the product and running the business. He spent a decade building his own confectionery into a nationally recognized, award-winning brand, including the months when cash was tight and payroll was due.
He then spent a decade as co-founder and co-CEO of a firm that worked only with food and farm entrepreneurs, and has helped more than 200 food and farm businesses grow, several dozen of them dairies. Today he runs BaseWorks Consulting in Petaluma, California.
Nobody likes raising prices.
Noah starts with what your product costs to make, checks it against what your market already pays, then helps you price for the brand you’ve built. He’s watched a farm get nervous about moving its steak from $18 a pound to $22. It made the change anyway, and sales went up.
Noah Munro, BaseWorks Consulting
- FirmBaseWorks Consulting, for food and farm founders
- Based inPetaluma, California
- Track recordMore than 200 food and farm businesses, including several dozen dairies
- Before consultingBuilt his own confectionery into a nationally recognized, award-winning brand
How it works
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01
Submit the form
Noah will review it along with your website, and reach out to coordinate your consultation time.
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02
You talk, he answers
30 minutes, one-on-one, over video.
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03
No charge, no invoice
Each call draws $75 from your $1,000 annual Business Pro marketing credit — up to thirteen a year, if that’s how you want to spend it.
Not on Business Pro yet?
Join this fall and you get $1,000 in marketing credit now, and another $1,000 in January. It covers calls like this one, plus a multi-page website, ads, print and 1:1 coaching with Ari.
No sales team — every call is with Ari, our founder.