Creambrook FarmMiddlebrook, Virginia
Since 2017
Prepared by Farmhand for Ben, Kristen and Laura

Ten thousand members.Counted by the carton.

The biggest herdshare around, as you put it to Ari: 7,000 member accounts, 76 pickup sites and 10,000 members in sight. This is Creambrook on Farmhand, built around the list you sent in June, ahead of your January evaluation.

The Creambrook Jersey herd grazing in Middlebrook

Fridge space, counted in cartons.

Your #1 in June: capacity by the half gallon, not by the member. A family taking three cartons fills three spots in the fridge, and the board should say so. On Farmhand, every pickup fridge is counted that way.

  • Each fridgeEvery pickup site keeps its own hours, deadline, price and waitlist.
  • When it fillsNew sign-ups join that site's waitlist, current members asking for more go ahead of it, and your team sends the invite when a spot opens.
  • More milkA member adding cartons sees right away whether their fridge has room.
Wednesday · Valley and Charlottesville24 fridges
Mon · NoVATue · Hampton RoadsWed · ValleyThu · RichmondFri · Roanoke
Little Milk House on Harris St.Charlottesville · open 24 hours, 6 days438 / 480cartons
CrossFit StauntonStaunton186 / 200cartons
The Middlebrook MercantileMiddlebrook · $6.60 local price152 / 180cartons
Greenwood GroceryCrozet · full, 6 waiting120 / 120cartons
Blue Ridge BuchaWaynesboro94 / 110cartons
The Happy CookCharlottesville · waitlist site23waiting
Wednesday3,912 of 4,350 cartons spoken for

Sites from your signup page. Carton counts are an example.

9:415G
Join the herdStep 3 of 4
Version 4 · reviewed with Farm-to-ConsumerCreambrook Herd Share Agreement

You're purchasing 2 shares in the Creambrook herd.

Read the full agreement
2 half-gallon shares$14.68 a week
Herd share purchase, one time$30.00
Legal nameHannah R. Ellis
Goes byHannah
✓I've read the agreement and agree to its terms.
Hannah R. Ellis
Countersigned for Ben Beichler, Creambrook Farm
✓ Bill of sale emailed with your agreement
Sign and join

Signed at signup, the way Farm-to-Consumer wrote it.

Today a new member joins on Farmigo, then gets a PandaDoc link, and your admin team countersigns for Ben. On Farmhand the agreement is part of joining.

  • SharesThe agreement names how many half-gallon shares they're buying, with the $15 purchase for each.
  • Every versionEach edit is saved as a new version, and every member's record shows the one they agreed to.
  • Their copyA bill of sale lands in their inbox with the shares, the buy-in and the exact agreement.
  • On fileYou told Ari Creambrook is a target. Every signed agreement and bill of sale stays on each member's record, by version, one click away if anyone ever asks.

The agreement step and bill of sale are on Farmhand now. Legal name, initials and the countersignature are on your list below, built to Farm-to-Consumer's guidance.

9:415G
My herd shareAshley M.
Next pickup · TuesdayCrossFit Rife, VA Beach2 half-gallon shares · $14.68 a week
Change sharesSet a holdSwitch pickup siteSkip a week
Add to Tuesday's pickup
Raw creamFrom the same Jerseys✓ Added
Kefir grainsCulture your own kefirAdd
Chocolate milk mixStir into a half gallonAdd
Bank account ending 6612Change

Most changes, members make themselves.

Ben told Ari the goal is to take customer service off your team's plate. On Farmhand, members handle the everyday requests that fill Laura's inbox today, from their own account.

  • SharesAdd a share or drop one, within your limit on decreases.
  • HoldsSet their own hold, up to your cap, with their spot saved.
  • Pickup siteSwitch fridges when the new one has room.
  • Add-onsRaw cream, kefir grains or chocolate milk mix, added to this week's pickup.
  • PaymentUpdate a card, or pay by bank account instead.

Add-on photos from your site. You choose the add-ons and set their prices.

Real people answer your members.

You worried about AI answering your members, and about losing the room to extend grace in hard cases. On Farmhand, your members hear from people: Laura's team, and Emily on ours.

Emily Feldman

Emily FeldmanFarmhand customer success. Talks 1:1 with you and your members.

L

Laura, Beth and PatrickYour Member Support & Happiness team. Hard cases stay with them.

  • HoldsCapped at 8 weeks per rolling 12 months, or 12 for military families, and the member keeps their spot.
  • Before cancelA member who goes to cancel is offered a hold first.
  • Signed by nameTexts and emails go out signed by whoever sent them, from Laura to Beth or Patrick.
  • UnlimitedEmail and text to every member, with no per-message cost.
9:415G
AM
Ashley M.VA Beach · CrossFit Rife · 2 cartons
Tue 7:12 AM
Hi Laura! My husband deploys in March and the kids and I will be at my mom's until he's back. Can we pause without losing our spot at CrossFit Rife?
Thank you both for serving. You're on hold Mar 2 through May 18, and your spot at CrossFit Rife is saved for when you're home. – LauraSent by text
Military hold · 12 of 12 weeks · spot saved
You're the best 🧡

An example member.

Five days, 76 sites, the same order every week.

Northern Virginia on Monday, Hampton Roads on Tuesday, the Valley and Charlottesville on Wednesday, Richmond on Thursday, Roanoke and Blacksburg on Friday.

  • Stop orderEach route keeps the order you set, week after week.
  • ProofDrivers photograph the cartons in the fridge and tap Mark Complete. Members get a text and email that their milk is ready.
  • DeliveredThe stop checks off on your Routes page with the time, so nobody has to forward a driver's text.
  • Running lateOne click tells a whole route, or just the stops you pick, how late and why.
9:415G
Wednesday · ValleyStop 6 of 24
CharlottesvilleLittle Milk House on Harris St.924 Harris St. · 38 members · 61 cartons
Proof-of-delivery photo inside the Little Milk House
✓ Photo added 2:14 PM
NavigateAdd Photo
Mark Complete

Texts and emails all 38 members that their milk is ready.

RoutesTuesday · Hampton Roads
Send delay notificationRe-optimize
Mon · NoVATue · Hampton RoadsWed · ValleyThu · RichmondFri · Roanoke
Send delay notification

Let these members know their delivery is running late today. Continue with the base message, or add details below.

This will notify 186 members across 6 stops.
Estimated delay (optional)
About 45 minutes
Reason (optional)
The truck needed a new tire on I-64. Your milk is cold and on its way.
CancelSend delay notification
  1. ✓Bazaaro's DeliWilliamsburg · delivered 8:52 AMPhoto
  2. ✓Coastal ChurchYorktown · delivered 9:31 AMPhoto
  3. ✓Riffle FarmsNorfolk · delivered 10:14 AMPhoto
  4. 4Macarthur General StoreNorfolk · 31 members
  5. 5The Farm LifeVA Beach · 27 members
  6. 6CrossFit RifeVA Beach · 34 members
  7. 7Kaizen AthleticsVA Beach · 29 members
  8. 8Foodies the Local's MarketVA Beach · 41 members
  9. 9The Meat ShackVA Beach · 24 members

Sites from your signup page and the map from your website. Member counts, times and the delay are an example.

Your site, with joining built in

Your words and photos, with the pickup-site finder and signup on the page itself. A new member picks a fridge, a share count and signs before they leave.

creambrookfarm.com on Farmhand

creambrookfarm.com
Creambrook FarmJoin the Herd

Raw milk from our Jersey herd, lab tested on the farm.

Herd shares from Ben and Kristen Beichler in Middlebrook, picked up each week at 76 sites from Winchester to Virginia Beach.

Find your pickup siteTry a half gallon
A Creambrook Jersey in the pasture Jerseys in the milking parlor Two Creambrook cartons on the counter Butter made from Creambrook cream Ben and Kristen Beichler with a carton

Find your pickup site

229033 sites near you
Little Milk House on Harris St.Charlottesville · Wednesday
Open 24 hours, 6 days a week42 cartons open
FIREFLYCharlottesville · Wednesday18 cartons open
The Happy CookCharlottesville · WednesdayJoin the waitlist to be first to know
Four Creambrook cartons in the grass

Your herd share

$7.34

A week for each half-gallon share, plus a one-time $15 herd share purchase. Add a share, drop one or set a hold from your account.

Join the Herd

Grassfed. Lab tested. Ours.

Our Jerseys graze the Shenandoah Valley, and our milk is lab tested right here on the farm.

How it works
Creambrook Farm189 Mish Barn Road, Middlebrook, VA · Since 2017

Photos, sites and prices from creambrookfarm.com and your signup page. Carton counts are an example.

Your path to 10,000.

About 4,900 active members today. The next 5,000 start with people who already know Creambrook, and our marketing team runs it with you, in your voice.

A Creambrook carton in the pasture
Raw milk, lab tested on the farm.

$7.34 a week · 76 pickup sites from Winchester to Virginia Beach

The Little Milk House on Harris St.
Open 24 hours, six days a week.

The Little Milk House on Harris St., Charlottesville. Your raw milk, ready when you are.

A Creambrook Jersey
Own a share of this herd.

Grassfed Jerseys in Middlebrook, with weekly pickup near you.

nextdoorSponsored · Creambrook Farm
Creambrook cartons in the grass
Virginia Beach neighborsRaw milk, picked up down the street.

Eight pickup spots around Virginia Beach, from CrossFit Rife to The Meat Shack. Pick up every Tuesday.

FARMHAND EVENTScreambrookfarm.com/farmtours
Wed1:00PM
Walking Farm TourSelect Wednesdays, May through October

The milk house, milking parlor, calf barn and the herd. Q&A with Ben or Kristen, then a cup of raw milk and a chocolate chip cookie.

$15 · 6 and under freeGet tickets

Ticket buyers land in your contacts, ready for a join-the-herd note after the tour.

  1. Ten waitlists

    Ten sites already have people waiting. Invites go out the day a fridge has room.

  2. Win back 2,100

    A come-back note by email and text to your inactive accounts, in your voice.

  3. Half-gallon samples

    Everyone who tries one gets a follow-up and a one-tap join at their nearest fridge.

  4. Members bring neighbors

    Give $10, get $10 referrals, and gift cards from $10 to $500 for the holidays.

  5. New fridges fill fast

    A waitlist and local ads before a new site or Little Milk House opens.

  6. Tours that sign up members

    Your farm tours sold on Farmhand Events, with every guest invited to join.

Expert calls your credit covers

7,000 accounts, moved for you.

You'd give us Farmigo admin access and answer questions. We do the rest on a written timeline, with training at each first: the first pack, the first delivery, the first newsletter.

"This is the first time I've been able to take a vacation in 13 years."Carolyn Givens, Something Good Organics, who moved 500+ members from Farmigo

Accounts, shares, prepaid balances and holds
FarmigoFarmhand
Buy-ins already paidCarried over with a bill of sale
Never charged twice
Herd share agreements
PandaDocSigned at signup
Newsletters and welcome emails
FlodeskUnlimited email and text
Hold and share-change spreadsheets
On each member's account
Inactive accounts, about 30%
A list for win-back campaigns
Farm tour tickets
TicketSpiceFarmhand Events
Past deliveries and invoices
Your Farmigo export

Laura's team stays.Ours joins it.

You've invested in your people and want their hours on the farm's growth, not the inbox. These are the four you'd work with, without building a software company of your own.

  • Ari Memar
    FounderAri Memar

    Available daily. Monthly meetings on the way to 10,000 members, like the ones he has with Katie at Armagh.

  • Emily Feldman
    Customer successEmily Feldman

    Talking 1:1 with you, Laura's team and your members.

  • Charlie Davis
    Head of engineeringCharlie Davis

    You bring him what you want and he builds it, often in days. The agreement's initials and countersignature are next.

  • Michelle Keniston
    Head of marketingMichelle Keniston

    Campaigns, ads, print, SMS sales and landing pages, in your voice.

Katie McDowell of Armagh Creamery

You've talked with Katie.

Armagh Creamery's raw milk club reached about a thousand members on word of mouth. With a plan for Dallas, built with our team, it's past 2,600, all on one login.

2,600+club members
50+pickup sites
3,500+customers

"This one is a no-brainer. The mental energy that has been freed up for me is incredible."Katie McDowell, Armagh Creamery, Dublin, Texas

Read Katie's story →

Your list from June. We built it.

Since Laura sent it, we've built nearly everything on it for you. The last two are next for Charlie, with dates you set together.

Built for you

  • Fridge capacity counted in cartons, not members
  • Holds capped at 8 weeks per rolling 12 months, 12 for military families
  • A limit on share decreases, keeping the member's spot
  • Membership numbers instead of names on printouts
  • Search by phone number
  • Opting out of a type of notification
  • Current members ahead of the waitlist
  • Notes on each member that only your team sees
  • The agreement at signup, saved by version, with a bill of sale
  • A $15 buy-in per half share, never charged twice when members move over
  • Holds your team sets, with the spot saved
  • Waitlist invites for each pickup site
  • Messages signed by whoever on your team sent them

Next, with Charlie

  • Legal name, initials and Ben's countersignature on the agreement, with a preferred first name for lists and messages
  • Card expiration on the account

Already on Farmhand

  • A second contact who gets the account's notifications
  • The $6.60 Middlebrook price, and deadlines per site
  • The same stop order every week
  • A second email, payment reminders and a past-due list
  • Reports and messages by date, route or site
  • One-time changes, and contacts left out of mass messages

Every week's billing, handled.

About $57,000 a week in herd shares, collected without a spreadsheet. When a payment fails, Farmhand follows up before your team has to.

  • ScheduleWeekly, every two weeks, every four weeks or on the 1st.
  • Failed cardsRetried automatically, with a reminder to the member to update it.
  • Past dueOne report shows every balance, the payment method and the last attempt, so nobody counts unpaid deliveries by hand.
  • One balanceCard, bank, cash and check on each member's account, with cash and check marked paid in one place.
  • Buy-insThe $15 buy-ins show up in your sales report.
Billing · this weekExample week
$57,692billed
7,860cartons
4,927members
Card 68%Bank 27%Cash and check 5%
Charged on scheduleCard and bank4,861
Cards retryingAutomatic, reminder sent38
Past dueOn the past-due report11
Cash and checkOpen invoices to mark paid17
Herd share buy-ins83 new shares at $15$1,245

Weekly total from your $3M a year. Counts and the payment mix are an example.

What it costs

Ben told Ari the 3% service fee was costly at your scale. For a farm your size, it's set with Ari, and you decide whether members ever see it.

Business Pro covers signup and the agreement, routes, unlimited email and text, your website, and $1,000 of marketing credit that renews every January.

Farmhand Business Pro
$200 a month
Service feeCovers support and unlimited email and text
Volume pricing with Ari
Passing it onShown to members under a name you choose, or absorbed
Your call
Card processingCan be passed to members; bank payments cost them less
4% card · 1% ACH
Marketing creditCampaigns, expert calls, ads and print
$1,000 when you join, $1,000 each January
Switching
No contract or setup fee

Join Business Pro by December 31 and you start 2027 with $2,000 of credit.

The biggest herdshare around.Let us be your Farmhand.

You and Ari agreed to pick this back up at the end of the year. Whenever your January evaluation starts, he'd love to walk through it with you, at the farm or on a call.

Walk through it with Ari
Made for Creambrook Farm by Farmhand