Stop Scrambling for Signups

It’s that time of year again–closing out one season, looking ahead to the next, and trying to open enrollment without turning marketing into a second job.

So we built something you can use immediately: The Launch Campaign — a step-by-step, easy-to-follow plan with copy/paste templates for email, SMS, social, and print. It’s free for CSAs and herdshares, and it’s built from what we see working across high-retention programs on Farmhand.

If you want the “why” behind the structure, it’s simple: the farms that grow the fastest don’t rely on one big announcement. They run a repeatable cadence, and reinforce the same message across channels.

Here’s what that looks like in practice. 👇

1/ Your best members should get first dibs

In the last produce box of the season, Laci at Tagge’s Famous Fruit & Veggie Farms (Salt Lake City, UT) included an Early Bird flyer as a simple “welcome back” moment — right when members open their box and are already feeling the value.

That timing works because it doesn’t feel like marketing. It feels like appreciation + a clear next step:

• Members are literally holding the harvest in their hands
• The offer reads like a perk, not a pitch
• The QR code makes signing up effortless

👉 Get the Template

2/ Even Early Birds Need Reminders

Even your best members miss the first message — not because they don’t imagine joining again, but because it’s the off-season and life is loud. That’s why Millsap Farms (Springfield, MO) sent a follow-up email to past members, pulling them back into the “member headspace” with a reminder of what they love most: the rhythm of eating with the seasons — and that quiet relief of not having to think so hard about getting good food.

Then they paired that feeling with a truth that’s easy to forget: joining early is the point. A farm membership isn’t a last-minute purchase. It’s year-round support that helps the farm plan the season.

This works because it does three things at once:

• Re-sells the why of being a member (not just the logistics)
• Makes the value tangible (what’s staying the same / what’s getting better)
• Gives people a reason to act now, without sounding pushy

👉 Get the Template

3/ When you're ready to launch, show up everywhere

When Shenandoah Seasonal (Clear Brook, VA) wanted to make a real splash locally, they didn’t rely on email alone.

Alongside their standard email + SMS, they printed branded flyers and a large banner for their market booth so every passerby saw the message: 2026 enrollment is open.

This multi-channel approach works because it:

• Reaches people who never open farm emails (but will scan a QR code at market)
• Creates repetition across contexts — inbox, phone, and real life
• Makes enrollment feel official and time-sensitive, not easy to ignore

👉 Get the Templates

4/ Use reminders to let your members do the selling

The biggest mistake in any launch is treating it like a single announcement. Most new customers need a few touches before they commit — and they need a reason beyond “spots are open."

About two weeks after launching, Living Hope Farm (Harleysville, PA) sent a smart follow-up email that did this beautifully: they called people out directly (“Thinking about joining?”) and shared the top reasons members stick — in members’ own words.

This works because it:

• Turns a reminder into reassurance (“people like me love this”)
• Answers real objections (value, flexibility, consistency) without defensiveness
• Makes joining feel less like a leap — and more like joining something trusted

👉 Get the Reminder Template

Want the full plan + templates?

The Launch Campaign includes an easy-to-follow structure and copy/paste templates for:

• Email + SMS sequences
• Social captions + image templates + hashtag suggestions
• Print templates (box insert, flyer, postcard)

If you’re planning your season, refining your systems, or feeling growing pains, this one is worth bookmarking.