Market Wellness, Not Willpower: A Winter Messaging Guide
Tune in for a real conversation with farmer and certified health coach Carolyn of Something Good Organics on how she positions her farm boxes as nourishment — not restriction. Then download the worksheet to apply the same framework to your own farm.
In this short, practical session, you’ll learn how to:
- Turn resolution fatigue into demand by leading with flexibility when buyers need it most
- Position your CSA or herdshare as a wellness choice people can actually sustain all year
- Meet January buyers where they are with seasonal, real-life messaging that feels doable, not demanding
Watch & Download the Worksheet
What You'll Learn
The Data
What’s actually driving food and wellness decisions in 2026 — and why this is one of the biggest growth moments CSAs have ever had.
The Proof
How farms like Something Good Organics, Plow to Porch, J.R. Organics, and Heavy Hollow Farm are already turning wellness, flexibility, and local food into real demand.
The Framework
A simple worksheet with fill-in prompts to help you craft messaging that meets January buyers where they are — and converts beyond resolution season.
Carolyn Givens — Farmer & Certified Health Coach, Something Good Organics
This time of year, people aren’t looking for another diet — they’re looking for food that helps them feel good and do good, all year. That’s exactly how Carolyn, farmer and certified health coach at Something Good Organics, approaches her farm share. Through seasonal recipes, educational storytelling, and a deep respect for the land, Carolyn positions local food as nourishment and connection — not restriction. Her CSA is built around real-life rhythms, flexibility, and care, helping members build healthy habits they can actually sustain.