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grow-your-email-list-with-eventsHow Millsap Farms Makes $80K a Year From Pizza NightsCurtis Millsap runs a weekly pizza night at Millsap Farms — 250 adults, every Thursday, May through October. It started as a $50 mud oven and five friends. Now it's an $80,000 enterprise, and 6,000 of the farm's 8,000-person email list came from it.On-Demand VideoSales & MarketingEmail Newsletterhttps://www.farmhand.partners/workshop-watch/grow-your-email-list-with-eventsThe Third Way Farmers Make MoneyFarmers earn through production and property — but almost nobody uses the third lever: programming. Curtis breaks down why events are the most underused (and most lucrative) enterprise on the farm.Build It Around How You're WiredThere's no one right way to run farm events. Whether it's an intimate farm-to-table dinner or 250 people and live music on a Thursday night, Curtis shows how to find the version that fits your context and your farm.Turn Guests Into MembersPeople buy email lists. Curtis gets paid to build one. Roughly 6,000 of his 8,000-member list came from Pizza Night — now his top source of new CSA members. Learn how one event keeps customers buying from the farm for years.Meet Curtis MillsapFarmer Curtis Millsap runs Millsap Farms outside Springfield, Missouri, where community was always the point and farming was the mechanism to build it. That instinct turned a $50 backyard mud oven into Pizza Night — a wood-fired, farm-sourced event that now runs every Thursday from May to October, drawing about 250 guests a night with live music and pizza built around whatever's coming off the farm. It started with five friends and no charge. It's since become the farm's most profitable enterprise and the engine behind an 8,000-person community. In this workshop, Curtis shares exactly how he did it — the economics, the insurance and health-department realities, the capacity math, and the mindset that keeps it profitable without getting “infrastructure crazy.”
- Learn the “third way” farmers make money — programming — and why most farms leave it on the table
- See how Pizza Night grew from five friends to 250 guests a night on almost no infrastructure
- Get the real playbook: insurance, capacity, pricing, and turning one-time guests into lifelong members
