Your margins
What each product actually earns
Gross margin by product, from ground beef to a dozen eggs. Bring what you have and leave knowing which items carry the farm and which ones are underpriced.
Included in your $1,000 marketing credit
Sit down with the consultant who’s guided dozens of price increases.
Evan Driscoll is a senior business consultant at Good Roots, which does the accounting, fractional CFO work and marketing for farms and ranches across the country. He’s walked dozens of direct-to-consumer farms through a price increase. Business Pro members can book him one-on-one to check their margins and plan their own.
- Margins — what each product actually earns
- Timing — whether it’s time to raise
- Strategy — targeted or across the board
- Customers — what to tell them, and when
Evan Driscoll
Senior Business Consultant, Good Roots
Request your session
Loading the request form…If it doesn’t appear, email michelle@gofarmhand.com and we’ll book it for you.
A 30-minute video call, one-on-one. $75 of your $1,000 annual Business Pro marketing credit — no separate charge, no card.
In his words
Three rules before you raise prices.
From Evan’s conversation with Farmhand founder Ari Memar. Bring your own numbers to the call and he’ll help you apply them to your farm.
Request your session-
1
Know your margins.
“It’s hard to increase your prices if you don’t know what your margins are right now.”
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2
Under 5%, just raise it.
“If it’s 5% or less, we don’t need to announce it. We’re just going to raise prices.”
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3
Don’t drag your feet.
“If you wait too long, customers stop seeing price increases happening elsewhere.”
What to bring him
Come with the thing you're actually stuck on.
Timing
Whether it's time to raise
Margins below target, or overhead your margins no longer cover. How to tell which one you're facing, and what to trim before you touch price.
Where to raise
Targeted, or across the board
A handful of top sellers drive most of your revenue. Where 25 or 50 cents closes the gap, which staples to hold steady, and when a blanket increase is the right call.
Telling customers
What to say, and when to say it
When an increase needs an announcement, what goes in the email, and how a price freeze gives customers a reason to stock up before new prices start.
Who you'll be talking to
Evan Driscoll
Evan started on the farm side. He founded a diversified farm in Portland, Oregon, and later managed a farm in Austin, Texas, before moving into distribution, procurement and nonprofit leadership in local food.
At Good Roots he works on business development, financial analysis and fundraising readiness for farm and food businesses. Every year, his clients set revenue and gross-margin targets for each product they sell, and check their prices against them.
Your competition is not Kroger's and it's not Walmart and it's not Costco.
When margins slip and costs can't come down any further, price is the lever. Evan has helped dozens of direct-to-consumer farms pull it.
Evan Driscoll, Good Roots
- FirmGood Roots — accounting, fractional CFO and marketing for farms and ranches
- Based inAustin, Texas
- Before consultingFounded a diversified farm in Portland, Oregon, and managed a farm in Austin
- Price increasesDozens, with direct-to-consumer farms
How it works
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01
Submit the form
Evan will review it along with your website, and reach out to coordinate your consultation time.
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02
You talk, he answers
30 minutes, one-on-one, over video.
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03
No charge, no invoice
Each call draws $75 from your $1,000 annual Business Pro marketing credit — up to thirteen a year, if that’s how you want to spend it.
Not on Business Pro? The same $1,000 credit covers a multi-page website, blog posts, print and mailers, managed ads, custom reporting, and 1:1 coaching with our founder, Ari Memar.
Book a demo