A glut of peaches. An extra flat of kale. Surplus is a problem right up until you text it to the members who already have a delivery coming — and then it's a treat they weren't expecting, at a price they like, riding along in the box they're already getting. The catch was always the paperwork: every "I'll take two!" landed in your inbox to be typed in by hand, so a blast to a few hundred members meant a few hundred manual orders. More work than the kale was worth.

Flash Sales runs it end to end, in three steps: Set up the sale, Write the text, Confirm and send. You pick one published product and the size members are buying, set when ordering closes and which delivery days it covers, then write the text or tweak the one pre-filled for you. The setup step nudges you toward what actually sells this way — something already in your shop, $30 or less, seasonal or limited.

The confirm step lays out the product and price, the message as members will see it, the delivery day, and how many people it's going to — the button itself reads Send to 10 members now. The audience comes from the delivery window, so there's no list to build and no way to change it after the fact. Two things to know before you press it: sending starts the sale right away, with no draft to come back to, and the price in the text reflects any active sale or member discount.

Then the replies handle themselves. A member who texts back "2" gets two added to their closest order in the delivery range — and if that order is already confirmed, their card is charged right then. They get a confirmation naming the quantity, the price, and the delivery day. "1." and "three please" are understood too. Anyone replying after the deadline is told the sale has closed, and if you sell out, later replies are told the item's gone — you can also end a sale by hand at any point. Nobody's left without an answer, and all you do is pack the extra product.

Run a few and you'll find it does double duty. The surplus moves, and your members get used to the idea that a text from your farm might be worth opening — something extra, only for them, only this week.