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Target your waitlist in campaigns
Release Date:
June 1, 2026

Got a spot opening up? Now you can email exactly the right people on your waitlist instead of picking them one at a time. Waitlist is a full audience type in the Segment Builder, so you can filter by the plan or box someone signed up for, their preferred pickup site or delivery option, their target fulfillment day, and whether you've already sent them an invite — including finding everyone who hasn't been contacted yet. That means you can build a segment like "everyone waiting on the Summer Veg Box, picking up at the Saturday market, who hasn't been invited," attach it to a campaign, and send.
Where to find this update:
Contacts → Segments → add a Waitlist filter
Built With Farmers. Not For.

Katie McDowell
Armagh Creamery
•
Dublin, TX
Katie wanted to reach a specific slice of her waitlist — the people waiting on one box, at one pickup site, who hadn't been invited yet — but the only option was hand-picking names one at a time. Now it's a single set of filters she can reuse, so the right people hear from her the moment a spot opens.
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