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target-event-attendees-in-campaignsSend campaigns to your event attendeesJune 25, 2026Sales & marketingTarget the people registered for your events in the campaign builder — reach exactly who's attending by email or SMS.Campaigns → Create → Build audience, or Contacts → Custom segments → CreateCurtis MillsapMillsap FarmsSpringfield, MOcurtis-millsap
Need to send a reminder to everyone coming to your farm dinner? Until now there was no way to message event registrants as a group — the campaign segment builder could target subscribers, order history, groups, and waitlists, but not the people signed up for your events. Now Event is an audience type in the builder. Pick the event (or events) you want to reach, and a Registration status filter lets you narrow to confirmed, checked-in, or cancelled attendees — it defaults to confirmed and checked-in, so campaigns go to the people who actually plan to show up. The audience resolves to each attendee's contact details for email or SMS, and all your existing campaign tools — templates, scheduling, and analytics — work exactly the same way.
Built with Curtis at Millsap Farm, who runs events and had no way to message everyone registered for one as a group. Now he can build a campaign aimed right at an event's attendees — a reminder for the farm dinner crowd, say — using the same campaign tools as everything else.
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